S2. Ep 013: Research Uncensored. Ft. Emily J Smith
This week we are joined by Emily J Smith, Global Business Attraction Manager for American Electric Power. We chat with Emily to understand the key differences working in economic development for a state vs. a utility. We explore the benefits and obstacles of pitching over 10 regions compared to just one and take a deep dive to understand how one even begins to tackle developing the content and value propositions for such a large territory.
About American Electric Power:
As one of the largest electric energy companies in the U.S., American Electric Power (AEP) powers millions of homes and businesses. The company works together with customers and communities to create the future of energy. “We’re listening, going beyond customers’ expectations and developing innovative solutions to build a future that is boundless for us all. We’re continually energized by our team members, their passions, and their drive to make a difference in the communities we serve,” says the company.
About Research FDI:
Our experienced team of economic development and research consultants has generated leads and investment projects for more than 120 economic development organizations. We put our clients in front of corporate decision-makers seeking to expand or relocate their organizations to a new geographic location. We’re focused on helping our clients create important business relationships that will serve to grow awareness of their region, promote its economic strengths and increase direct investment.
