Question 1

What is the purpose of a Lead Generation service?

Accepted Answer

Lead generation refers to the process of identifying potential investors and contacting them directly in order to create awareness of the region or country as an investment location and generate interest. A lead is a potential investor that has expressed genuine interest in the location and is to be further contacted and engaged by the IPA or EDO with the goal of turning the initial interest into an actual investment.

Question 2

Who are ResearchFDI's Lead Generation & Appointment Setting services most suited for?

Accepted Answer

ResearchFDI’s lead generation services are best suited for Economic Development and Investment Attraction organizations interested in connecting with corporate decision-makers seeking to expand or relocate their business to new geographic locations.

Question 3

How can ResearchFDI's Lead Generation program support economic development?

Accepted Answer

ResearchFDI’s targeted lead generation campaigns have proven to be a very effective approach to developing personal relationships with potential investors in anticipation of future investments. While lead generation is considered more cost-effective than broad-based marketing activities, it is time-consuming and requires dedicated resources.

Question 4

How does FDI contribute to economic development?

Accepted Answer

Foreign Direct Investment is an important foundation to economic development, resulting in greater employment opportunities, infrastructure development, and regional economic vitality. In the long run, one of the most important benefits FDI can bring is not through quantifiable metrics such as jobs and taxes, but through the “spillover” of technology and knowledge to local firms and workers.

Question 5

Why do companies invest in new markets?

Accepted Answer

Companies invest in new markets for a variety of reasons. Expanding businesses prefer to regionally diversify their operations to take advantage of regional benefits, utilize local resources, and expand their market and client base. Other motives may include investment diversification or relocation. FDI lead generation is one of the best methods to connect with expanding businesses.

Question 6

What makes a location an attractive destination for a potential investor?

Accepted Answer

Investment attraction is based on the appeal of various features surrounding the region. Depending on the industry and preferences of the investor, some factors are more appealing than others. Attractive features include available labor force, tax incentives, natural resources, transportation options, the existence of industry support services, and demographics. To fully benefit from the factors that influence regional attraction, economic development lead generation efforts must be tailored to target those investors whose objectives are aligned with the appealing aspects up for offer. Investment attraction assistance from a lead generation consultant may be appropriate in order to identify strong investment attraction characteristics or to establish an effective target market.

Question 7

What is economic development lead generation?

Accepted Answer

Economic development lead generation consists of identifying and qualifying growing businesses as potential investors for your region. By establishing key contacts with the most promising global companies, ResearchFDI provides unparalleled investment lead generation services to economic development organizations of all sizes.

Question 8

What are FDI Inflows and Outflows?

Accepted Answer

FDI inflows are investments that are directed into the area from foreign companies. In contrast, FDI outflows are investments from local entities directed into foreign territory. As an economic development agency, directing FDI inflows should be the goal of every economic development organization.

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