Project Summary
In September 2023, ResearchFDI conducted a specialized training seminar for the Invest Alberta Business Development team. Led by Executive VP Rob Creamer and VP of Business Development Amber Hunter, the workshop was designed to enhance the team’s capabilities in investor prospecting, outreach, and lead nurturing. Invest Alberta is a crown corporation of the Government of Alberta, tasked with promoting the province as a premier investment destination. Their goal is to attract high-value, high-impact investments to Alberta, Canada, and this training aimed to strengthen their efforts in achieving this mission.
ResearchFDI was invited to develop a custom training program focused on the full cycle of investment attraction, with an emphasis on the latest trends in lead generation and outreach.
Activities & Results
The training seminar took place over a day and a half, combining tailored content review, group exercises, and collaborative discussions. The sessions were designed to engage participants actively, encouraging them to apply the insights shared through practical exercises and interactive learning.
The content was structured to cover the complete investment attraction cycle, from research and outreach to meetings, follow-up, and aftercare. Specific topics included:
- Research: Techniques for conducting in-depth research to identify and qualify potential investors.
- Outreach: Best practices for initiating contact with prospects through phone and email.
- Lead Nurturing: Strategies for maintaining and building relationships with leads over time to convert them into long-term investments.
The training involved active participation from the entire Invest Alberta Business Development team, as well as the marketing team. Senior leadership also attended to observe the session and gain insights into the latest approaches in investment attraction.
Deliverables:
As part of the seminar, ResearchFDI delivered the following:
- Customized Modules: The training was tailored specifically to the needs of Invest Alberta, focusing on key aspects of investor prospecting, outreach, and lead nurturing.
- Interactive Group Exercises: Practical activities and collaborative discussions that helped the team apply new concepts in real-world scenarios.
- Comprehensive Materials: Presentation slides, case studies, and guides to support the training and provide the team with actionable takeaways for immediate implementation.
- Post-Training Tools: Insights and resources for integrating the training content into Invest Alberta’s daily operations and future investment attraction strategies.
Conclusion
Conclusion:
The FDI Training Workshop had a significant impact on the Invest Alberta team. By the end of the seminar, participants had a deeper understanding of the current trends in investment attraction and the tools needed to effectively generate and nurture leads. The tailored content and interactive format allowed the team to develop actionable strategies they could immediately incorporate into their workflow.
Feedback from Invest Alberta highlighted the value of the custom training modules, which directly addressed the team’s needs in prospecting, outreach, and lead nurturing. The collaborative nature of the seminar also fostered stronger teamwork and a shared vision for driving investment to Alberta.
Overall, the training helped Invest Alberta refine its approach to investment attraction, better positioning the organization to meet its goals of attracting high-value investments to the province.