Lead Generation & Appointment Setting
We help you identify FDI and inward investment opportunities and coordinate meetings with qualified prospects on your behalf.

This is how we connect you

ResearchFDI’s lead generation services are performed in a highly rigorous manner, ensuring that the client is given qualified business intelligence and timely leads. Our Lead Generation programs are performed for economic development organizations of all tiers and sizes and have proven to identify and capture direct investments, growing regional awareness, drive business development, expansion and job creation and ultimately increase the flow of direct investment leads in our clients’ pipelines.
ResearchFDI’s Lead Generation & Appointment Setting services aim to put you in front of executive decision makers of growing companies that are considering or planning to expand their operations in your region. By identifying new opportunities with targeted companies and securing time with their key decision-making personnel, your region is able to position itself as a leading contender for new capital investment.

While a good business climate, a strategic location and a comprehensive package of incentives can act as a catalyst for new investment into your region, they are not the only determining factors. A strong relationship is the first and often most crucial part of securing investment wins. ResearchFDI helps initiate these relationships on your behalf by leveraging its C-level contacts, vast internal database and extensive experience researching key industries, regions, trade shows and conferences around the world.

Meeting and Matchmaking Services

Through our Lead Generation & Appointment Setting services, we can:

  • Enhance your planned trade show presence or economic development missions by scheduling face-to-face meetings with executives that are looking to expand their company to a new geographic location, allowing you to make the most of your investment attraction strategy

  • Recommend and plan complete economic development missions to regions chosen based on synergies with your area’s economic strengths

  • Schedule meetings on a one-off basis or on a monthly or yearly timeline to ensure a continuous flow of leads and a full pipeline

  • Schedule phone or online meetings to accommodate for a global presence without the high travel costs

  • Plan meeting programs around targeted industries, anchor companies or supply chains

  • Provide annual meeting planning around targeted events, regions and conferences that match your organization’s goals and objectives

  • Provide a pipeline of qualified investment leads


Lead generation refers to the process of identifying potential investors and contacting them directly in order to create awareness of the region or country as an investment location and generate interest. A lead is a potential investor that has expressed genuine interest in the location and is to be further contacted and engaged by the IPA or EDO with the goal of turning the initial interest into an actual investment.

ResearchFDI’s lead generation services are best suited for Economic Development and Investment Attraction organizations interested in connecting with corporate decision-makers seeking to expand or relocate their business to new geographic locations.

ResearchFDI’s targeted lead generation campaigns have proven to be a very effective approach to developing personal relationships with potential investors in anticipation of future investments. While lead generation is considered more cost-effective than broad-based marketing activities, it is time-consuming and requires dedicated resources.

Foreign Direct Investment is an important foundation to economic development, resulting in greater employment opportunities, infrastructure development, and regional economic vitality. In the long run, one of the most important benefits FDI can bring is not through quantifiable metrics such as jobs and taxes, but through the “spillover” of technology and knowledge to local firms and workers.

Companies invest in new markets for a variety of reasons. Expanding businesses prefer to regionally diversify their operations to take advantage of regional benefits, utilize local resources, and expand their market and client base. Other motives may include investment diversification or relocation. FDI lead generation is one of the best methods to connect with expanding businesses.

Investment attraction is based on the appeal of various features surrounding the region. Depending on the industry and preferences of the investor, some factors are more appealing than others. Attractive features include available labor force, tax incentives, natural resources, transportation options, the existence of industry support services, and demographics. To fully benefit from the factors that influence regional attraction, economic development lead generation efforts must be tailored to target those investors whose objectives are aligned with the appealing aspects up for offer. Investment attraction assistance from a lead generation consultant may be appropriate in order to identify strong investment attraction characteristics or to establish an effective target market.

Economic development lead generation consists of identifying and qualifying growing businesses as potential investors for your region. By establishing key contacts with the most promising global companies, ResearchFDI provides unparalleled investment lead generation services to economic development organizations of all sizes.

FDI inflows are investments that are directed into the area from foreign companies. In contrast, FDI outflows are investments from local entities directed into foreign territory. As an economic development agency, directing FDI inflows should be the goal of every economic development organization.

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