Under the patronage of H.H. Sheikha Bodour Al Qasimi, the 29th World Investment Conference (WIC)—held in partnership with the Sharjah Investment Forum (SIF)—gathered global leaders in investment promotion, sustainability, and innovation. The event highlighted a critical message for Investment Promotion Agencies (IPAs) worldwide: capacity building is no longer optional—it is essential for competitiveness and sustainable growth.
Key Takeaways from WIC-SIF 2025
Adaptability in Uncertain Times
Speakers underscored that IPAs must remain agile as global markets evolve and technology reshapes investment landscapes. Agencies that can quickly pivot, embrace innovation, and focus on high-impact markets will gain a clear advantage in attracting foreign direct investment (FDI).
Sustainability as a Global Standard
Environmental, Social, and Governance (ESG) principles have become the foundation of modern investment. ESG integration is now a baseline expectation—shaping how investors assess long-term value, transparency, and resilience. Sustainable investment promotion is no longer a differentiator; it’s a necessity.
Sharjah’s Vision 2030: A Case Study in Resilience
Sharjah’s leaders presented how the Emirate’s Vision 2030 emphasizes strategic investments in tourism, infrastructure, and innovation ecosystems. Mohamed Juma Al Musharrkh, CEO of Invest in Sharjah, revealed that FDI inflows increased by 361% in the first half of 2025, driven by strong interest in advanced manufacturing, healthcare, and research sectors.
Collaboration Across Borders
The conference also emphasized regional and international cooperation. Initiatives such as the African Continental Free Trade Area (AfCFTA) highlight how cross-border collaboration enhances investment ecosystems. Similar frameworks are being replicated in other regions to strengthen global trade and development.
Why Capacity Building Matters for IPAs
In today’s investment landscape, capacity building empowers IPAs to transition from reactive facilitators to proactive strategists. By developing internal expertise rather than relying solely on external consultants, agencies can deliver faster, data-driven, and investor-focused services.
While senior executives often engage in international training and global forums, mid-level and entry-level professionals also play pivotal roles conducting research, crafting value propositions, and supporting investor relations. Building their capacity ensures consistent, high-quality service delivery.
Effective capacity building enables IPAs to:
- Respond to investor inquiries with precision and agility.
- Act as trusted advisors and strategic partners.
- Embed sustainability and ESG principles into every investment narrative.
- Strengthen global partnerships that elevate visibility and credibility.
Practical Steps for IPAs in 2025
- Conduct a Skills Audit
Assess current capabilities to identify technical, strategic, and interpersonal skill gaps across the organization. - Design Modular Training Programs
Tailor training content to different functions such as leadership, research, investor services, and business development. Avoid one-size-fits-all models. - Leverage Global Networks
Participate in training and mentorship programs offered by organizations such as WAIPA and UNCTAD to gain access to global best practices. - Engage Within Your Region
Build peer learning networks with neighboring IPAs. Share experiences, identify what works well locally, and collaborate on capacity-building initiatives. - Invest in Digital Tools
Use automation tools and customer relationship management systems to streamline repetitive tasks and free up staff for higher-value activities. Provide training to ensure that teams use these tools effectively. - Develop Custom Training Programs
Partner with training providers or consultants to create programs based on your agency’s needs. Include practical exercises that reflect the real challenges your staff faces.
Looking Ahead: The Future of IPA Capacity Building
As competition for foreign direct investment intensifies, investors increasingly prioritize destinations that demonstrate agility, transparency, and long-term strategic vision. The IPAs that continuously build capacity—investing in people, processes, and partnerships—will emerge as leaders in the sustainable investment era.
How ResearchFDI Supports IPA Capacity Building
At ResearchFDI, we collaborate with Investment Promotion Agencies worldwide to transform insights into action. From skills development and market intelligence to lead generation and strategic advisory, our team helps IPAs enhance their internal capacity and attract high-quality, sustainable investment.
If your agency is ready to elevate its capabilities, connect with ResearchFDI to explore how we can help you build a smarter, more resilient investment strategy.
