
Central SC Alliance
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Strategy & Consulting
Unlock your region’s full potential with tailored and data-driven expert consulting that attracts inward investments and fuels economic growth.

Project Summary
In 2023, Central SC Alliance partnered with ResearchFDI to develop a customized FDI attraction strategy that would help align outreach efforts with the region’s industry priorities and economic goals. This strategic engagement aimed to strengthen Central SC’s competitive positioning and ensure data-driven targeting of sectors and source regions with the highest potential for investment.
Activities & Results
- Industry and Market Prioritization:
ResearchFDI performed a detailed evaluation of Central SC’s sector strengths (e.g., life sciences, logistics, food production) and matched them against global FDI trends. This analysis produced a ranked list of high-value source markets and sub-sectors. - Outreach Strategy and Calendar Development:
A tactical outreach plan was developed, identifying key trade shows, missions, and engagement windows across North America and Europe. The calendar aligned Central SC’s promotional efforts with investor decision-making cycles. - Competitive Benchmarking:
ResearchFDI benchmarked Central SC’s FDI offer against comparable Southeastern U.S. locations, highlighting differentiators in workforce, site readiness, cost structure, and industry ecosystems. - Messaging Framework:
Customized investor messaging was created to position Central SC as a compelling destination for targeted sectors. This included talking points, pitch materials, and sector briefs designed for investor outreach and trade events.
Results
✓ Comprehensive Targeting Strategy & Action Plan:
A fully developed plan identifying priority sectors (e.g., advanced manufacturing, clean technologies, logistics) and target markets across the U.S., Canada, and Europe. The strategy includes specific company profiles, expansion indicators, investment trends, and a phased outreach roadmap with short-, medium-, and long-term timelines.
✓ Outreach Activity Calendar:
A customized, year-round engagement calendar outlining priority events, trade missions, and conferences relevant to Central SC’s target sectors. Each calendar entry includes objectives, potential leads attending, and suggested messaging angles for investor engagement.
✓ Competitive Benchmarking & SWOT Analysis:
A comparative analysis of Central SC’s value proposition relative to competing U.S. regions, highlighting strengths in workforce, infrastructure, and business climate. The deliverable includes an internal SWOT analysis and positioning strategies to elevate the region’s competitiveness.
✓ Investor Engagement Messaging Framework:
Tailored key messaging documents and pitch decks for Central SC, aligned with the strategic needs and investment drivers of target sectors. These materials are designed for use in one-on-one meetings, trade shows, and virtual outreach with C-suite executives and site selectors.
✓ Internal Briefing Toolkit:
An internal-use document for Central SC stakeholders outlining talking points, sector-specific statistics, regional assets, and FAQs. This toolkit supports consistency in communication and empowers team members to respond confidently during investor engagements.
✓ Performance Metrics Dashboard:
A set of recommended KPIs and performance tracking tools for evaluating the effectiveness of strategy execution. This includes metrics for lead quality, engagement rate, conversion potential, and sector diversity in the investment pipeline.
Conclusion
The strategic roadmap developed for Central South Carolina has proven instrumental in guiding ongoing investment attraction efforts. By establishing a strong foundation for lead generation and streamlined investor targeting, Central SC is now connected with a focused pool of potential investors, enabling high-impact FDI projects. As these efforts continue, Central South Carolina is well-positioned to drive further investment, create new jobs, and support sustained economic growth in the region.