ResearchFDI understands that economic developers need to have current data and up-to-date information on their regions’ targets, assets and trends to successfully position their region to interested investors. By putting a formal plan in place, communities can take control of their investment attraction strategy, set clear and attainable objectives, and design policies and programs to achieve them. Without a plan, your economic future is reactive at best. At worst, it’s in the hands of others – especially in this time of uncertainty.
Awareness of brand, image and perceptions are critical factors in determining the final destination of FDI. A company’s site selection process is based on information about a location’s advantages and a sound understanding of the location’s investment offering. Investment Promotion is therefore an important tool to attract inward investment and a framework that Agencies can use to improve their effectiveness in attracting FDI and maximize the benefits to their local economies. The most successful IPAs are those that have developed an integrated investment promotion strategy that is aligned to national development goals. The strategy should clearly define the sectors, subsectors and target markets, as well as detail the marketing, aftercare and product development approaches that would be undertaken.